Roy Elkins - This Is Madison Thursday June 15th 6:30pm — 7:00pm
An introduction to the BTW Madison Festival and Conference by Roy Elkins - CEO of Broadjam, Inc.
Paul Broucek - Music In Film Thursday June 15th 7:00pm — 9:00pm
Paul Broucek serves as President, Music, Warner Bros. Pictures, responsible for the overall creative direction of Warner Bros. Pictures' music operations. He is charged
with overseeing the department's administrative and creative production and day-to-day business functions as well as the strategic development and deployment of music-related initiatives to
meet the needs of Warner Bros. Pictures' producers and directors. In addition, he has oversight of WaterTower Music, Warner Bros. Studios' in-house soundtrack label.
Prior to taking his current role at Warner Bros. Pictures in 2009, Broucek launched Common Market, a music consulting, production and publishing company specializing in
productions for film, television, records, online, commercials, games and new media. Previously, he served as President, Music at New Line Cinema from 2004 to 2008, culminating 12 years at
the company during which he also served as Executive Music Producer (along with Peter Jackson and Fran Walsh) for the Academy Award-winning The "Lord of the Rings" film trilogy
among a number of other notable titles, such as: "the Austin Powers films", "the Rush Hour film series", "Wedding Crashers", "Hairspray", "Sex
and the City", "Elf", "American History X", "Wag The Dog", "Blow", "I Am Sam", "About Schmidt", "The Notebook",
"Blade: Trinity, A History of Violence", "The New World", "The Golden Compass" and "Frequency".
Roy Elkins - Make A Living Making Music Friday June 16th 9:00am — 9:45am
An introduction to the BTW Madison Festival and Conference by Roy Elkins - CEO of Broadjam, Inc.
ShaH Evans - Artist Management, Booking And Social Media Friday June 16th 10:15am — 11:00am
How to properly book shows, put together a tour, how to run social media properly and make money from it, and what to look for in a manager or how to be a successful manager.
Jim Reith - Composing Original/Custom Music for Ads Friday June 16th 10:15am — 11:00am
Ever seen an ad on TV and said “I could write a better music track than that?” Original music for ads can be a very lucrative and fulfilling career. The challenges of breaking into the business, pricing to succeed, keeping musical integrity, and managing production issues will all be discussed.
DJ Pain 1 - A Job We Don't Hate: Making Music, Making A Living Friday June 16th 10:15am — 11:00am
Platinum producer DJ Pain 1 discusses sustainability in
the era of
the internet, its algorithms and the crumbling music industry. He discusses practical ways to
start building a fanbase, common sense solutions to artist branding and ways to circumvent
more traditional music industry routes to take advantage of the many resources and revenue
streams available to musicians in 2017.
Dexter Patterson - Social Media 101: The Secrets To Success Online Friday June 16th 11:30am — 12:15pm
From Dexter - In this presentation, I will cover how to define and
find your target audience on
social media and how to align your social media marketing goals with your
overall business goals. We will walk through choosing the right platforms and
how to implement a content strategy that engages your
audience and increases
brand awareness for your music. To wrap up the presentation, we will discuss
social media advertising and how you can leverage Facebook ads to market your
brand more effectively on a local and national scale.
Ty Christian - The DIY Musician - DIY Merch To Reinforce Your Band's Image Friday June 16th 11:30am — 12:15pm
Ty Christian (better known as his on-stage persona Fang VonWrathenstein of the band Lords of the Trident) has been playing in, touring with, and managing bands for 18 years. In addition to his active musical projects, he volunteers as the creative media director for the Madison Area Music Association, writes a popular monthly DIY music column called "Words of Fang", and teaches Tae Kwon Do in the Madison area. Ty has recorded, mixed, and published multiple records of his own material as well as performed as a guest vocalist on numerous heavy metal recordings from all over the world. He is excited to share his innovative DIY approach to the music business at the Between the Waves conference!
Craig Anderton - How To Get Started In Computer Recording Friday June 16th 11:30am — 12:15pm
Musician/author Craig Anderton is an internationally recognized authority on music and
technology. He has played on, produced, or mastered over
20 major label recordings and
hundreds of tracks, authored over 25 books on musical electronics, written over a thousand
articles, lectured on technology and the arts (in 10 countries, 38 U.S. states, and three
languages), and done sound design work for companies like
Alesis, Cakewalk, Gibson, Roland,
and Steinberg. He is currently an Executive Vice President at Gibson Brands and
HarmonyCentral.com's Editorial Director.
Matt Smith - Composition for Licensing Friday June 16th 2:00pm — 2:45pm
Writing a good song and writing a licensable song are not necessarily mutually exclusive, but they are most definitely not the same thing. Matt will present some tips and tricks for writing and editing a good production track, as well as some creativity hacks for when you hit a wall.
Marla Frank - Yes, Your Band Is A Business! Friday June 16th 12:45pm — 1:30pm
If you're earning money from performances, then you're running
a business. Whether you're playing for cash at the door,
or signing contracts and receiving
payments that are reported to the IRS on Forms 1099, we'll explore how to effectively manage
your financial affairs. Some of the topics we'll cover
are: how to account for and manage your
cash so it's not squandered; how to deal with all those crazy requirements to set up a bank
account and get a credit card; how to protect and insure your assets/equipment; how to stay out
of trouble with the tax authorities; how to determine if and when you need to establish an LLC;
how to account for touring revenues and expenses; and how to deal with recording advances,
publishing advances, royalties, legal contracts and commissions to your professional team.
Dexter Patterson - Social Media 101: The Secrets To Success Online Friday June 16th 12:45pm — 1:30pm
From Dexter - In this presentation, I will cover how to define and
find your target audience on
social media and how to align your social media marketing goals with your
overall business goals. We will walk through choosing the right platforms and
how to implement a content strategy that engages your
audience and increases
brand awareness for your music. To wrap up the presentation, we will discuss
social media advertising and how you can leverage Facebook ads to market your
brand more effectively on a local and national scale.
Chris Taylor - Diversifying Your Income As An Audio Engineer Friday June 16th 12:45pm — 1:30pm
Most of my friends that are full-time recording engineers rarely engage in more than one
engineering discipline. Since moving from Wisconsin to Los Angeles I have had to adapt many
skill sets to survive.
These aren't just native to California and translate
across the board to audio engineers in
general. As a founder of the Wisconsin Section of the Audio Engineering Society, Founder of
the Wisconsin Audio Engineering Facebook Group (1500 Members) and a former instructor of
Madison Media Institute, I feel uniquely qualified to
help people connect the dots and take have
a take on Job title in a National context.
Side bars open for discussion would be Recording, Mixing, Mastering, Electronic News
Gathering, Feature Films, Documentaries, Post Production
For Film and Audio for TV
Commercials.
Marla Frank - Yes, Your Band Is A Business! Friday June 16th 2:00pm — 2:45pm
If you're earning money from performances, then you're running
a business. Whether you're playing for cash at the door,
or signing contracts and receiving
payments that are reported to the IRS on Forms 1099, we'll explore how to effectively manage
your financial affairs. Some of the topics we'll cover
are: how to account for and manage your
cash so it's not squandered; how to deal with all those crazy requirements to set up a bank
account and get a credit card; how to protect and insure your assets/equipment; how to stay out
of trouble with the tax authorities; how to determine if and when you need to establish an LLC;
how to account for touring revenues and expenses; and how to deal with recording advances,
publishing advances, royalties, legal contracts and commissions to your professional team.
Craig Anderton - Making Music with MIDI: The Force Awakens Friday June 16th 2:00pm — 2:45pm
Musician/author Craig Anderton is an internationally recognized authority on music and
technology. He has played on, produced, or mastered over
20 major label recordings and
hundreds of tracks, authored over 25 books on musical electronics, written over a thousand
articles, lectured on technology and the arts (in 10 countries, 38 U.S. states, and three
languages), and done sound design work for companies like
Alesis, Cakewalk, Gibson, Roland,
and Steinberg. He is currently an Executive Vice President at Gibson Brands and
HarmonyCentral.com's Editorial Director.
Randy Hawke, Cybil, Jonathan Sutton, Moderated By Rick Tvedt - Radio Panel Friday June 16th 3:15pm — 5:00pm
How does an independent artist go about getting their music on the radio? What is the criteria radio personnel look for? This panel will address these and other questions. The panelists will also respond to music samples submitted by conference attendees and there will be an audience Q&A. Sure to be a lively discussion for any independent musician who seeks radio play
Nancy Moran - Activate Your Inner Music Mogul!: Mindsets & Strategies for a Successful Career Saturday June 17th 9:30am — 10:45am - At the Doubletree Hotel - 525 W Johnson St, Madison, WI 53703
The difference between highly successful artists, composers, producers & writers
and their struggling counterparts is rarely talent. The
difference is that the highly successful
ones have learned to access their entrepreneurial skills —
or what artist development coach,
Nancy Moran, calls their "inner music mogul" -
to keep them on track, attract opportunities, and
propel them to the top of their market. The good news is that YOU already have these same
entrepreneurial skills within you. You just need to tap
into them! In this workshop, Nancy
teaches you to do that by walking you through specific strategies, techniques, mindsets and
concepts that she uses regularly with her own, successful Music Mogul Academy clients. Be
prepared to write and participate because this workshop is about YOU. You've got the talent.
Now, let your inner music mogul show you what you can do with it!
Fett - Top 12 Recording Tips Saturday June 17th 9:30am — 10:45am
In this session, veteran Nashville producer/engineer Fett reveals his top 12 tips for getting professional-sounding recordings. Topics include capturing a performance, mics vs. direct recording, multi- vs. single-miking, mic selection and placement, correct use of compression/limiting, EQ and effects, setting correct levels, layering and performance. Note: this class focuses exclusively on critical, front-end recording techniques; it does not cover mixing or mastering topics.
Beth Kille - Music Theory For Songwriters - At the Doubletree Hotel - 525 W Johnson St, Madison, WI 53703 Saturday June 17th 11:15am — 12:15pm
Beth Kille is a 22-time Madison Area Music Association (MAMA) award winning artist from Madison, WI who has been cranking out Americana-Rock tunes since 2000.
This course will contain the following points -
1. Learn the basics of the major scale.
2. Build chords using the notes in the major scale.
3. Determine the key of the songs you write and how to use that as
a guide.
4. Understand and hear how different chords within a key have a certain
emotional impact when used in a progression of chords.
5. Learn how to use replacement chords to "mix it up" in the songs
you write
6. Know when to break the rules
Craig Anderton - How to Make Amp Sims Sound Totally Fabulous Saturday June 17th 11:15am — 12:15pm
Musician/author Craig Anderton is an internationally recognized authority on music and
technology. He has played on, produced, or mastered over
20 major label recordings and
hundreds of tracks, authored over 25 books on musical electronics, written over a thousand
articles, lectured on technology and the arts (in 10 countries, 38 U.S. states, and three
languages), and done sound design work for companies like
Alesis, Cakewalk, Gibson, Roland,
and Steinberg. He is currently an Executive Vice President at Gibson Brands and
HarmonyCentral.com's Editorial Director.
Butch Vig Saturday June 17th 12:45pm — 1:30pm
Born in Viroqua Wisconsin, his parents Doc and Betty exposed Butch to a variety of music and fine arts culture
during his youth. While attending the University of Wisconsin Madison, where he received a degree in filmmaking, Vig focused on experimental music composition – an area that would serve him
well into the future. While at the UW, Butch jumped into the local music scene and joined the band Spooner as its drummer. Unlike most drummers, content to bang out the rhythms, Vig pursued
music composition with the band and stepped behind the studio glass to shape the recorded sound as a producer.
After graduating from the UW, Butch co-founded Smart
Studios and began producing and mixing albums. His perseverance as an independent producer in Madison carried far beyond Wisconsin's borders, as artists from around the country began to
hear the clear, edgy, hard rock sound shaped by Butch's productions. His work with Nirvana, Sonic Youth, Smashing Pumpkins and Soul Asylum in the 90s has been hailed by music critics
and authors who have placed his work at the top of the decades best recordings.
Beth Kille - Songwriting 101 - Lyrics And Melody - At the Doubletree Hotel - 525 W Johnson St, Madison, WI 53703 Saturday June 17th 12:45pm — 1:45pm
Beth Kille is a 22-time Madison Area Music Association (MAMA) award winning artist from Madison, WI who has been cranking out Americana-Rock tunes since 2000.
This course will contain the following points -
1. Learn the basics of song structure.
2. Explore the techniques for writing impactful lyrics
3. Develop tricks for turning lyrics written on a page into melodies
that work
4. Tap into exercises to bust through writers block
5. Study "hit" songs to hear these techniques put to use
6. Know when to break the rules
Nancy Moran - How To Get More & Better Gigs Saturday June 17th 2:00pm — 3:00pm - At the Doubletree Hotel - 525 W Johnson St, Madison, WI 53703
Ticket sales to live performances are on the rise and, with recorded music sales
declining, performance income is quickly becoming an increasingly important aspect of any
musician's career. So, are you gigging? And are you looking for
more gigs? Or maybe just
better-paying
gigs? Veteran indie artist Nancy Moran has been performing for over 20 years in
all types of venues
—
from house concerts to festivals to theatres. In this class,
she'll give you
the information that you need to get you out on the
road. We'll look at various types of venues,
diversifying your act, packaging options, how to attract repeat bookings and other ways that you
can start filling your calendar right now. Bring your
best booking questions!
Fett - Anatomy of a Mix: From Demo To Broadcast Quality Saturday June 17th 3:30pm — 4:30pm
Have you been recording for years, but are still getting
"not broadcast quality"
as a
reason for returns of your recordings? Are you confident about your recording chops, but have
trouble "bringing it all together"
at the end of the recording process? It's probably time to take a
look at your mixing skills. In this class, veteran Nashville
producer/engineer, Fett, walks you
step-
by
-step through a real-world mix and teaches you pro secrets and specific mixing
techniques that you can apply to your own recordings to give them that final, professional polish
that they need to bring them up to Broadcast Quality.
Craig Anderton - DIY Mastering in Your DAW (Digital Audio Workstation) Software Saturday June 17th 2:00pm — 3:00pm
Musician/author Craig Anderton is an internationally recognized authority on music and
technology. He has played on, produced, or mastered over
20 major label recordings and
hundreds of tracks, authored over 25 books on musical electronics, written over a thousand
articles, lectured on technology and the arts (in 10 countries, 38 U.S. states, and three
languages), and done sound design work for companies like
Alesis, Cakewalk, Gibson, Roland,
and Steinberg. He is currently an Executive Vice President at Gibson Brands and
HarmonyCentral.com's Editorial Director.
Craig Anderton - Careers In The Music Industry Sunday June 18th 11:15am — 12:00pm
Musician/author Craig Anderton is an internationally recognized authority on music and
technology. He has played on, produced, or mastered over
20 major label recordings and
hundreds of tracks, authored over 25 books on musical electronics, written over a thousand
articles, lectured on technology and the arts (in 10 countries, 38 U.S. states, and three
languages), and done sound design work for companies like
Alesis, Cakewalk, Gibson, Roland,
and Steinberg. He is currently an Executive Vice President at Gibson Brands and
HarmonyCentral.com's Editorial Director.
Ben Sidran - My Life in the Music Biz; The First Do It Yourself Guy Sunday June 18th 12:45pm — 1:30pm
Ben Sidran has been a major force in the modern day history of jazz and rock and roll, having played keyboards with or produced such artists as Van Morrison, Diana Ross, Michael Franks, Rickie Lee Jones, Mose Allison and Steve Miller.
It's been a long and varied journey for Sidran—from playing boogie-woogie piano as a six year old in Racine, Wisconsin, leaning into his jazz records, "literally like an Eskimo huddled around a fire," to growing up to play boogie-woogie piano around the world. Despite the reality that he is better known in Europe and Japan than in America—a fact of life for most jazz musicians—Ben Sidran is an American success story.
A jazz pianist of international renown, lyricist of a rock classic, award-winning national broadcaster, record and video producer, scholar, author, journalist, and father to a second generation musical prodigy, Sidran makes your average Renaissance man look like a slacker.
David Spero - My 45 Years Managing Rock Stars Sunday June 18th 2:00pm — 2:45pm
Broadjam CEO Roy Elkins interviews David about the
artists he has worked with and how to stay current in the
ever changing world of managing artists.
Kip Winger Sunday June 18th 3:15pm — 4:00pm
C F Kip Winger, the multi-platinum recording artist, may be known best for his success with Winger and his early days as a bass player with Alice Cooper. However the range and scope of his musical journey can be more fully experienced in his solo albums, This Conversation seems like a Dream, Songs from the Ocean Floor ,From the Moon to the Sun and his most recent composition Ghosts, for string orchestra. piano and harp.
In 1995, after his hugely successful run with Winger, Kip built a studio in the hills of Santa Fe, New Mexico and started writing and producing music without limits. "It was incredibly freeing to connect to music without any preconceived ideas about what it needed to be or what niche it needed to fill." It is in Kip's solo work that he has been able to exercise the breadth of his talents as a composer. London's Classic Rock Magazine called him "one of the most gifted composers and arrangers in the rock genre" and praised his "compulsion to experiment."
Sue Baker Sunday June 18th 9:15am — 10:00am
Sue Baker became a close friend of Les Paul the last ten years of his life. In addition to hearing hours of stories from the master inventor and performer, Sue visited his home on several occasions, attended his performances and helped with several projects for Les. In 2011, she was one of the first people on staff at the Les Paul Foundation. In her current role, she works closely with schools, museums and other organizations that receive funding from the Foundation and helps them share the legacy of Les Paul. The Les Paul Foundation inspires innovative and creative thinking by sharing the legacy of Les Paul through support of music education, recording, innovation and medical research related to hearing.
The Avett Brothers Saturday June 17th 3:00pm — 4:00pm
The Avett Brothers' music has roots in traditional folk and bluegrass, but also captures the high spirits and no-boundaries attitude of rock & roll -- which is appropriate, since rock is where Scott Avett and Seth Avett first cut their teeth as musicians. Although siblings Scott (vocals, banjo) and Seth (vocals, guitar) began making music together as children, their group's genesis began when they were members of Nemo, a rock band that gigged regularly in Greenville, North Carolina. Looking for another outlet for their musical ideas, the Avetts began getting together with like-minded friends (most notably Nemo guitarist John Twomey) on Tuesdays for acoustic guitar pulls, where they'd share a few drinks and swap songs. As time passed, the weekly get-together (which was called "the Back Door Project" or "Nemo Downstairs") became a semi-public event, with the pickers busking for the enjoyment of passers-by, and Seth and Scott decided the new acoustic music they were making was as fun and satisfying as their rock band.
Twomey and the Avetts decided to document their side project in 2000, and "the Back Door Project" was renamed the Avett Brothers with the release of a self-titled album that same year. Nemo broke up before 2000 came to a close, and Seth and Scott decided to make the Avett Brothers their new priority. They amicably parted ways with Twomey and added upright bassist and vocalist Bob Crawford to the combo. After a few months of playing live shows, the new trio recorded its second album, 2002's Country Was. The Avett Brothers hit the road upon the album's release that summer, and used the opportunity to break in material for their next studio project, A Carolina Jubilee, which was released in 2003. (A live disc, Live at the Double Door Inn, was sandwiched between the two studio sets.)
Over the next several years, the Avett Brothers maintained a busy and prolific schedule. They released a lengthy and ambitious studio album, Mignonette, in 2004, another live disc in 2005, and both a full-length album (Four Thieves Gone: The Robinsville Sessions) and an EP (The Gleam) in 2006, all recorded during breaks in the group's heavy touring calendar. As if this weren't enough to keep the three men occupied, Crawford also recorded and performed with his side project New Jersey Transient, Seth Avett released albums under the moniker Darling, and Seth and Scott occasionally played shows with their electric band Oh What a Nightmare. In 2007, with cellist Joe Kwon added to the lineup, the Avett Brothers reached a new level of popularity with Emotionalism, their first album to make a dent on the Billboard charts. Rick Rubin took notice and signed the band to American Recordings, his own division of Sony BMG/Columbia, during the following summer.
The Gleam II, issued just several months later, was the Avett Brothers' last release on the Ramseur label, while 2009's I and Love and You served as their major-label debut. The album peaked at number 16, by far the band's highest chart placement to date, and the international tour that followed was partially documented on the 2010 concert album Live, Vol. 3. In 2011 the Avett Brothers received an invitation to perform alongside Bob Dylan and Mumford & Sons at the Grammy Awards, and in 2012 they released The Carpenter, their second studio album under the tutelage of Rubin. The Carpenter was greeted with good reviews and debuted at number four on the Billboard Top 200 on its way to a Grammy nomination for Best Americana Album. In 2013, the Avett Brothers released Magpie and the Dandelion, which consisted of material recorded with Rubin during the sessions for The Carpenter, and it charted at number five. The following year, they continued to tour extensively and began recording another album with Rubin. Meanwhile, in early 2015, Seth Avett partnered with folk-influenced indie rocker Jessica Lea Mayfield to release a collection of solemn Elliott Smith covers titled Seth Avett & Jessica Lea Mayfield Sing Elliott Smith, and that April, the band appeared on the final season of the long-running Late Show with David Letterman, joined by Brandi Carlile. Late in the year, they issued Live, Vol. 4. Their ninth studio long-player, True Sadness, arrived in June 2016.
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